It was around 4pm on a normal working day in the office at 465 Hornsey Rd, London.
Aeneas saw a girl enter the door
“I'm here for an interview,” says Francesca
He is perplexed, they had just hired another person for the vacant role and someone in the company made a mistake in letting them meet ...
It is precisely from this error that everything is born
Without it, Rock'n'Roll Emporium would not exist today ...
Life is too short for boring clothing
We were tired of the same old designs, seen too many times already.
We wanted to wear something truly unique that could unleash all sides of our personality
Hiding or getting excited?
Too many times we have seen in the shop windows these shapeless garments, created by mainstream fast fashion stores, having a "bag" fit.
A fit that only responded to a logic of cost optimization for greater profit but which, once removed from the mannequin and worn, were able to fit only a few ...
The result was a garment that, in fact, hid us, lying on it just as if it were a sack.
No compromise on fit
We want to enhance our personality and our body, we don't want to hide.
We want the sizes for optimize fit and we want there to be invisible zips to make sure that the garment follows and enhances our lines and so that we can really transfer one perception of "made-to-measure garment".
We wondered if there was an alternative and we found it right within our passions ...
Nostalgia for epochs that have never been lived
The films of the 50s of Rock'n'Roll dances, the British invasion and the inimitable style of the girls of the Swinging London of the 60s, inspired by the immortal icons italianand how Fiat 500 and Vespa inspired us.
An absolutely gorgeous fit that needed to be rediscovered ...
The choice of fabrics and health
Feedback from our customers and our personal experiences have led us to discard synthetic and poor quality fabrics that bring health problems to more and more people.
If you too have experienced a feeling of "suffocation" with some items, you already know what we mean and you may have wondered why this feeling ...
Fabrics such as polyester, rayon, nylon and acrylic are chosen by fast fashion to keep costs down but contain chemical substances which can be transferred from clothing to the skin until it enters the bloodstream causing not only excessive sweating but also irritation and, in some cases, rashes resulting from the development of skin diseases.
We have chosen to use only natural fabrics of the highest quality that guarantee breathability and respect for our skin, as well as greater durability.
Made in Italy and ethics in the first place
We wanted to rely solely and exclusively on an ethically correct supply chain.
In a period of growing crisis in the fashion sector italianor, known all over the world in the luxury sector for its quality, we have chosen to invest in the best companies, whose decades of experience is now committed to a totally innovative product like the one of Rock'n'Roll Emporium.
All the production of the garments you are buying is carried out in Italy in compliance with the regulations on working conditions and national collective agreements.
Opens our online store and the physical store of Parma (Italy).
Our presence on social networks begins
The online store begins to reach increasingly important goals and we open up to international shipments.
Production becomes totally Made in Italy and we decide to dedicate ourselves only to our site
International shipments reach our European customers in 24 hours
White Rabbit SRLs
Via brescia, 10
43122 Parma (Italy)
C / o Mbe
Viale Mentana, 41 / a
43121 Parma (Italy)